Martin Margiela

D.I.Y. BUTTERFLY (2021) NFT, CGI VIDEO, edition 5. Duration: 00:00:23

The French upcycling designer Vanille Verloës present a unique NFT artwork inspired by the DIY Sock Sweater project published inside A Magazine Curated By Maison Martin Margiela, 2004. In collaboration with A Magazine Curated By, Verloës appropriates the original pattern and concept of the bricolage sweater, applying her own aesthetic principles to transform its minimalist foundations with a kaleidoscope of butterflies. Replicating the sock sweater's humble textile construction, 360° video work glints with iridescent hues as the butterfly wings flutter around the virtual garment, blurring the lines between the physicality of Verloës' upcycling practice, the Maison Martin Margiela's 'meta-fashion' principles, and the post-internet aesthetics surrounding first-wave NFT artworks.
All the proceeds go to charity.

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Fashion WEB3 Creator prize